A bit in-your-face, this marketing campaign, don't you think?
I've since heard that it is the house that's for sale, at $1,990,000 -- and that includes the handrail! However, with such humble pricetag there was no money left over for a professionally painted FOR SALE sign. [Here] it is and [here] and [here] and also [here]!
Mind you, two blocks farther down at the peaceful end of the lane you can buy [Riverbend] for just $10,000 more. For that you get 17 times more land area and 17 times more waterfront, and a stately home which gracefully wears the patina of a bygone age. It exudes character while at the same time keeping all sorts of characters away because the nearest neighbours are SEVERAL HUNDRED metres distant, not watching from behind the fence!